On Oct. 16, 1970, Alan Schwartz and his father Kevie Schwartz, avid tennis players, opened Midtown Tennis Club®, the first Midtown Athletic Club, at 2020 W. Fullerton in Chicago. Recognizing the lack of suitable indoor tennis facilities, they built the first and largest indoor tennis facility in the US, from the ground up. Forty years later, Midtown Athletic Club has expanded to nine locations within the United States and Canada.
When we started, we knew that we could not simply sell memberships and provide court signup sheets. Our passion for the game led us to invest in and nurture tennis players. Over the years, we have continued to create premium amenities by perfecting the lighting, spacing of the courts, and the court surface. Our innovative tennis programming such as Tennis in No Time® and TenniSchoolsSM, tiered according to our N.T.R.P system, have been adopted as industry norms. And as membership numbers have grown, we have expanded our leagues so that members could find the perfect balance between leisure and competition. It is that vision that has brought some of the best tennis players in the world to our clubs, and led us to over 40 years of growth and success.
In 1973, Midtown began expanding, opening clubs in markets where indoor tennis facilities were most needed based on demand and climate, including additional locations in Rochester, NY; the Chicagoland area; Atlanta, GA; Montreal, Canada; and Weston, FL. We have adopted the strategy of developing existing athletic clubs to improve the quality of life within the communities we operate, effectively maintaining the feel of the neighborhoods in which the clubs are based.
In the 1990s, recognizing the spreading popularity of aerobics and the need for multifunctional fitness amenities, we expanded our facilities to provide for group exercise classes and fitness facilities, and other amenities such as M Cafe, Kidtown and Spa. The new fitness and wellness areas complemented the tennis heritage of the clubs, adding a new dimension that further augmented the Midtown name. Each location became a place where members work towards their goals, de-stress, recharge and spend time with their family and friends, and where they feel a sense of comfort. Throughout the years, each Midtown club has built a community of long-term members who connect with each other on a level beyond fitness.