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    Are Hamburgers the New Heroin for Kids?

    Halloween is fast approaching, and frankly, the thought of all the candy my four-year-old and twin two-year-olds are going to haul into the house is making me break out in hives.

    Don’t get me wrong. I love Halloween. But the holiday is so focused on trick-or-treat fare that I dread the candy battles my daughter and I will have over her stash. In previous years, we were able to give away or throw out a significant amount of her loot. This year, she’s four, and much more aware of what’s going on around her.

    I’m fine with my kids having the occasional Halloween treat. But I’m also aware that it’s not healthy for their bodies or their teeth. Treats are generally saved for special occasions. We don’t often have dessert. And while most of my large Italian family believes I am denying my children their childhood because cookies and cake don’t follow every meal, I tend to believe I’m doing their little bodies a favor instead of a grave injustice.

    Which brings me to this video, which is generating a lot of buzz on the interwebs this week.

    This is an Australian PSA, created to address the childhood obesity epidemic.

    Here’s what I think:

    It’s dark and it’s chilling. This PSA is not easy to watch. But I think that’s exactly what its producers were aiming to accomplish.

    It’s flawed. The hamburger is not necessarily the enemy. The boy is eating a  fast-food burger, complete with “sesame-seed bun,” but as fellow Midtown member Christina LeBeau said in her post on this topic on Spoonfed, her awesome and Jamie Oliver-recognized blog that focuses on educating kids about food, “there’s a world of difference between a fast-food burger and a homemade pastured burger.” I would have liked to see the boy eating a doughnut, candy bar, or other sugar-laden snack, since the addictive qualities of white sugar are on par with that of cocaine.

    It achieved its goal because it made me think about the childhood obesity epidemic in this country, and exactly why it exists. The answers are myriad and complex and I don’t pretend to know them all. But I do know this:

    One third of children and teens are now overweight or obese.

    One third.

    The food served in school cafeterias is loaded with calories, fat, and processed beyond recognition in many cases. Schools nourish students’ minds with knowledge, and yet serve them food so unhealthy it’s making them ill. Kids turn on the tv, flip open a magazine, and walk into grocery stores, and are targeted by ads trying to sell them food that is literally killing them.

    And there’s also the widespread idea that junk food is somehow “owed” to kids. That to moderate treats is to zap all the fun out of childhood.

    But this is a different world than the one in which we grew up. The health climate is much more perilous. Our food has been drastically changed for the worse by the addition of high-fructose corn syrup, trans fats, food dyes, hormones, and toxic chemicals. Kids and adults are more sedentary than they were even 10 years ago. And numerous studies have proven that junk food is highly addictive.

    So yes, this video is disturbing and extreme, but I believe there is a connection between the negative effects of unhealthy food and those from using drugs.

    What do you think about the video?

    1 COMMENT FROM NessWorld Magazine October 7, 2010 at 8:04 am

    I agree wholeheartedly that there is a world of difference between a fast food burger, and one that is prepared with fresh ingredients. In fact I distinctly remember my freshman home economics teacher telling us that hamburgers were a well balanced meal, in terms of the five food groups, if they were correctly prepared, in a clean environment, and we went without the fries! While I have consumed too many fast food burgers to count, in the last year, I have shunned them completely in favour of fresh foods. We just don’t do take out anymore, unless it’s the occasional pizza, or good old fish and chips, and where we might have had take-out once a week, now if we have it once a month, it’s a lot.

    2 COMMENT FROM Kellie October 7, 2010 at 8:18 am

    A researcher at the U of R along with others released a retrospective study (although the methods are vague and I am not sure I agree with all the conclusions but I digress) that said 40% of the calories kids consume are ‘empty’ calories. YIKES!!!!!

    Burgers are not inherently evil true, but most people can’t tell the difference between well prepared and fast food… Pizza too is not inherently terrible, but again, it is all in the prep….

    As for Halloween, we let the kids pick 10 pieces of candy (double their age) to keep, then we buy the rest at a nickel/candy. This way they still get something, and I can eat I mean throw out the rest ;-) .

    3 COMMENT FROM Holly at Tropic of Mom October 7, 2010 at 9:09 am

    I saw this video too, and I agree, a food other than a hamburger would be more realistic. I don’t eat beef, but I don’t think a hamburger is like an illegal drug.

    4 COMMENT FROM Christina @ Spoonfed October 10, 2010 at 2:21 pm

    I think the point of the video isn’t to demonize a particular food, but rather to illustrate that junk food/fast food can indeed become addictive. Many parents are woefully uninformed about what’s in the food they feed their kids on a regular basis. So I think the video’s creators are trying to shock people into seeing that.

    Not sure it’s very effective, though, since there really needs to be some additional information in order for the targeted audience to actually get it.

    (Thanks, Kristi, for mentioning Spoonfed and the JO nod. It’s been fun, that’s for sure!)

    5 COMMENT FROM Vanessa October 14, 2010 at 10:51 pm

    I’ve recently really cracked down on the foods that I buy. Every single label gets read, even the finest print, to make sure I’m not literally poisoning my family. A friend recently got diagnosed with MS, and her doctor (a highly renowned Neurologist) told her that it was probably caused by the high amounts of diet products in her diet -that contained aspartame. So while, strictly speaking not directly related to this post – I just wanted to say that when it comes to food we need to be awake about what we put into our and our kids bodies. Did you know that apparently Donald Rumsfeld was one of the politicians who put forward some bill that allowed the use of aspartame in so many products? Let’s chew on that for a minute eh?

    6 COMMENT FROM Kristi October 15, 2010 at 7:05 am

    @Vanessa-I was a vegetarian for a number of years, and even though I started eating chicken and turkey over 10 years ago, I haven’t eaten beef or pork in about 15 years. I agree-hamburgers can be healthy. However, I can’t imagine that anyone who has seen Food Inc. or Super-Size Me would eat fast food hamburgers anymore. They’re just revolting.

    @Kellie-I read that same study, and I totally believe it. And yes, all burgers are not created equally, but a lot of people think they are, and that’s a problem.

    @Christina-I totally agree. The idea of feeding kids “kid food” (fast food hamburgers in a “Happy Meal,” mac-and-cheese in a box, etc.) is one that’s accepted by so many parents, and unfortunately, those foods are often the worst ones available.

    @Ness-Ah, aspartame. I try to avoid it, but it’s really, really hard to do, given its prevalence. I had no idea about Rummy! Interesting.

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    Kristi Gaylord is the Director of Social Media for TCA. An avid writer and reader, Kristi’s other interests include distance running and children’s nutrition.

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